5 Key Takeaways

• 1

  Patients often ask about the cost of refractive surgery first, but practices should redirect the conversation to educate them about the procedure.

• 2

  Building rapport with patients by discussing their needs helps overshadow the pricing conversation and emphasizes the value of the service.

• 3

  Practices should approach financial discussions confidently, using scripting and role-playing to prepare staff for various patient reactions.

• 4

  Offering flexible payment options and clearly communicating costs can alleviate patient anxiety and help them integrate surgery into their budget.

• 5

  Focusing on the value of care rather than price can lead to better patient experiences and increased procedure bookings.