July 1, 2025

Remote surveillance of retinal disease enables patient treatments to align with disease progression rather than a pre-specified clinic visit schedule.

The Promise of Home Monitoring

By Eric W. Schneider, MD

March 1, 2025

Web Marketing Tips & Tricks: Meta Tags

By Richard Zimbalist, OD, FAAO

January 1, 2025

Your ophthalmology private practice website reflects your professionalism and expertise.

Web Marketing Tips & Tricks: Building a Website That Drives Results

By Richard Zimbalist, OD, FAAO

November 1, 2024

Consider your goals when deciding whether to hire a website developer.

Web Marketing Tips & Tricks: Pros and Cons of Creating or Managing Your Own Ophthalmology Website

By Richard Zimbalist, OD, FAAO

April 12, 2024

Implement these strategies to ensure your ophthalmology practice website is compliant.

Web Marketing Tips & Tricks: Website Design Tips for Accessibility

By Richard Zimbalist, OD, FAAO, NATHAN ABRAHAM, MD

October 1, 2023

A review of the insights provided by Google Analytics and how to utilize it for your private practice website

Web Marketing Tips & Tricks: Evaluate Your Practice Website

By Richard Zimbalist, OD, FAAO, NATHAN ABRAHAM, MD

August 1, 2023

LEVERAGING THE POWER OF AI

Web Marketing Tips & Tricks

By Richard Zimbalist, OD, FAAO, NATHAN ABRAHAM, MD

June 1, 2023

Why you should set up Google reviews for your ophthalmology private practice

Web Marketing Tips & Tricks: Get More Patients With Five-star Reviews

By Richard Zimbalist, OD, FAAO, NATHAN ABRAHAM, MD

March 1, 2023

Take advantage of this powerful tool to drive traffic to your ophthalmology practice website.

Web Marketing Tips & Tricks: Get Started With Email Marketing

By Richard Zimbalist, OD, FAAO, NATHAN ABRAHAM, MD

January 1, 2023

Utilize this popular search engine advertising method to convert website traffic into patients.

Web Marketing Tips & Tricks: Pros and Cons of Google Ads

By Richard Zimbalist, OD, FAAO, NATHAN ABRAHAM, MD

November 1, 2022

CONNECT WITH PATIENTS THROUGH SOCIAL MEDIA

WEB MARKETING TIPS & TRICKS

By Richard Zimbalist, OD, FAAO, NATHAN ABRAHAM, MD

September 1, 2022

IMPROVE YOUR WEBSITE TRAFFIC

WEB MARKETING TIPS & TRICKS

By Richard Zimbalist, OD, FAAO, NATHAN ABRAHAM, MD

July 1, 2022

CONVERT WEBSITE VIEWS TO VISITS

WEB MARKETING TIPS & TRICKS

By Richard Zimbalist, OD, FAAO, NATHAN ABRAHAM, MD