PRODUCT HIGHLIGHTS FROM AAO 2022

A look at the latest devices, therapies and more showcased at the annual meeting in Chicago.

By JULIE GREENBAUM, ASSOCIATE EDITOR

WHY AND WHEN TO ADD A NEW TECHNOLOGY

Clinical outcomes and brand-building are crucial considerations before making a purchase.

By GREGORY D. PARKHURST, MD, PCEO

PREPARING PATIENTS FOR THE BIG DAY AND BEYOND

How digital communication tools bring clarity and concision to the ophthalmic patient journey

By John A. Hovanesian, MD

FINDING, TRAINING AND RETAINING STAFF

How to solve issues with staffing shortages and turnover.

By MITCHELL C. SHULTZ, MD, FLORA AZUCENA

DISCUSSIONS ON SELF-PAY SERVICES

When insurance does not cover a service, approach patients as a doctor — not as a salesperson.

By RANJAN MALHOTRA, MD, FACS

THE CHALLENGES OF PRESCRIPTION MEDICATIONS

Several options to overcome common hurdles

By ROBERT F. MELENDEZ, MD, MBA

BEWARE THESE REGULATORY LANDMINES IN COMANAGEMENT

Government turns its focus to two issues relevant to ophthalmologists.

By ALLISON SHUREN, JD, LORELI WRIGHT, JD, MS

REPUTATION MANAGEMENT: MORE THAN ONLINE REVIEWS

Today’s consumer looks to your online patient community to validate your practice brand.

By LAUREN WEAVER, CHRISTINE SCARLETT

GUEST EDITORIAL

PRACTICE CHALLENGES: CARING FOR THE NEW GUARD

By GARY WÖRTZ, MD

CODING & REIMBURSEMENT

NOT CODED VS NOT COVERED

By Suzanne L. Corcoran, COE

QUICK HITS

SOCIAL MEDIA HACKS

WHAT YOU CAN LEARN FROM REDDIT

By DAGNY ZHU, MD, AMISHA DAVE, BSE

FINANCIAL FACTOR

REPLACE YOUR DESK

By Scott LaBorwit, MD

SPOTLIGHT ON TECHNOLOGY & TECHNIQUE

GAINING PHACO CONTROL

By LOUIS PILLA, CONTRIBUTING EDITOR

INDUSTRY INSIDER

JOHNSON & JOHNSON VISION’S RAJESH RAJPAL, MD

OPHTHALMIC CROSSWORD

By Joe Bentivegna, MD

LESSONS LEARNED

TAKE THE OBSERVER’S ROLE

By JOSHUA FRENKEL, MD, MPH

OPHTHALMOLOGISTS FACE 8.5% CUT IN REIMBURSEMENT

CMS final rule for 2023 would reduce physician reimbursement, increase ASC and hospital fees.

By Jim Gallagher, managing editor