European eyecare company Avizor announced its entry into the US market through a nationwide launch of Lacrifresh HydraPF and Lacrifresh HydraMaxPF preservative-free artificial tears at Walmart stores and Walmart.com.

According to a company press release, the Lacrifresh range offers preservative-free and pH-balanced formulations that are designed to support a proactive, daily eyecare routine. The artificial tears are gentle and suitable for daily use with or without contact lenses, deliver lasting hydration, and help maintain ocular health for dry, irritated eyes, the company noted in the press release.

Avizor said the launch reflects the company's strategy to establish a long-term presence in the US market, working with retail partners to expand access to its eyecare solutions.