Bruce Maller on the state of ophthalmology

With 40+ years of consulting and training hundreds of ophthalmology practices, Bruce shares his insights on the business of eye care today and how you can align your practice for a successful future.

When patients ask for a drug by (brand) name

Well-informed patients are good, but who really benefits from direct-to-consumer ads?

EMR: The second time around

Transitioning to a new system doesn’t have to be so traumatic.

Patient financing: All hands on deck

Tips for a team approach to the patient financial experience.

Of phaco and pain management

Our review and meta-analysis of intravenous sedation in modern cataract surgery.

Place your practice in the public eye

To grow your practice in 2019, resolve to up your marketing game. Here’s how.

Hindsight is 20/20

These 10 career lessons provide guidance to achieve a happy, balanced new year.

As I See It

The dreaded patient information packet

Coding & Reimbursement

It’s that time again: Coding news for the new year

Quick Hits

By Robert Stoneback, associate editor

THE EFFICIENT OPHTHALMOLOGIST

The “sticky” question of treating family

BEST PRACTICES

Should I sell my ASC shares?

FINANCIAL FACTOR

Core stabilization of your practice

SPOTLIGHT ON TECHNOLOGY & TECHNIQUE

New OCTA module ups the game

INDUSTRY INSIDER

Marco’s Michael Crocetta

MEMORABLE PATIENT ENCOUNTER

Little green men “invaded” her vision