You can thrive in this new-world order
Our experts discuss the ophthalmic trends that will lead practices from reimbursement reliance, towards self-reliance.
Meet some who saw the trends from afar
These physicians, as did others, perfected their refractive skills, found ancillary services and otherwise discovered ways to replace reimbursement income. Here’s how they did it.
Refractive success stories: Millennials
Reviews are your best marketing tool, and price sensitivity is essential.
The 12-year-old who could not read
An extra check helps a boy from being left behind.
Rethinking the YP in marketing plans
Practices need to move ad spend beyond the Yellow Pages.
The nine lives of endoscopy
Its visualization capability makes it uncommonly versatile in eye care.
Getting your IT house in order, part 4
How to get legal and stay legal: continuous audit readiness
Viewpoint
Me, Ray and a $30,000 decision
Visionaries and Educators
Speak clearly, listen carefully
As I See It
Surviving central planning
Coding & Reimbursement
Time flies: Keep your coding current
Quick Hits
By Robert Stoneback, associate editor
IN SO MANY WORDS
Optovue’s Jay Wei
FINANCIAL FACTOR
When reducing your income is smart
SPOTLIGHT ON TECHNOLOGY & TECHNIQUE
Gel stent combats POAG
THE ENLIGHTENED OFFICE
Learning to tango, part II
OVERVIEW OF OUR DRY EYE CENTER OF EXCELLENCE
A management perspective
WHY AND HOW WE STARTED A DRY EYE CLINIC
From decision to execution, here is how one practice integrated this specialty
SIMPLIFYING THE COMPLICATED: OCULAR SURFACE DISEASE AND THE KISS PRINCIPLE
While the mechanisms driving dry eye disease can be complex, your approach to treatment doesn’t have to be
LOOKING BEYOND THE SYMPTOMS
Clinical skills coupled with empathy create a healing environment for patients with dry eye
TREATING DRY EYE WHEN YOU ARE NOT THE “DRY EYE GUY”
How to integrate dry eye management into a busy surgical, non-dry eye practice