AAO members to be honored
Award winners range from industry contributors to humanitarians.
By Robert Stoneback, associate editor
Dry eye pharma sales are ≈ $1.6 billion
If adding value to your practice is necessary, going retail with dry eye products is a logical move.
By Vanessa Caceres, Contributing
Good drugs need better delivery plan
Developers want to find methods of releasing drugs into the eye that are safer, more effective, longer-lasting.
By Vanessa Caceres, Contributing
Ophthalmology Management
EDITORIAL BOARD
Quick Hits
By Robert Stoneback, associate editor
Responsive design: What is it, and why should I care?
It’s a web design that lets users find and learn about you more easily on any device or screen resolution.
By Michael Dobkowski
SEO vs SEM: Which will serve you better?
Because patients are increasingly on the web to find medical care, you should know the right answer.
By Shareef Mahdavi
Sticks and stones will still break your bones ….
Words will hurt, too — if you can’t handle negative online reviews.
By Ryan Miller
This early adopter learned the curve
A Georgia practice mastered femto-assisted cataract surgery by adopting its own evidence-based protocol.
By Johnny L. Gayton, MD
Viewpoint
Risky business
When comanaging is no longer “co”
The ophthalmologist needs to make all final cataract surgery decisions, including IOL selection.
By Karen Auge, Contributing
When it’s the doctor who misbehaves
Is the physician untrained? Unable to follow procedure? Or just stubborn? Diagnose, then act.
By Derek Preece
Your greatest assets could be liabilities
It’s true, experts say. A staff employee could have secret designs on what’s yours.
By Steven R. Robinson, FASOA, COE
Careful Planning Sets the Stage for Success in the OR
By PETER A. RAPOZA, MD
Complications in the ASC
Advice to help avoid complications and how to handle them when they arise.
By Susan L. Worley, contributing writer
With the Right Tools, Every Procedure is Premium
Cataract and refractive technologies designed to work in tandem so you can provide the vision solutions today’s patients demand.
From the Editor
When “But” Becomes the Elephant in the Room
Getting Great Employees
Tips for attracting and interviewing top candidates, so you hire the right people.
By ERIN MURPHY, CONTRIBUTING
How to Attract More Premium Lens Patients
Experts offer four basic tips to help boost your numbers.
By ERIN MURPHY, CONTRIBUTING
Medicare ASC Surgical Coding & Claims Processing Potpourri
By RIVA LEE ASBELL
Moving Cataract Surgery into the Practice Setting
CMS INQUIRY INTO THE CONCEPT RAISES MANY QUESTIONS.
By Desiree Ifft, Contributing
OOSS as a Modern-day Guild
By KENT JACKSON, PHD, EXECUTIVE
Would an EHR System Benefit Your ASC?
Many clinical practices have made the switch, but there are special considerations for ambulatory surgery centers.
By James Knaub, Contributing