A Few Words that Say a Lot

A Unique Selling Proposition can help make your practice stand out.

Clinical News

Medical and Product Updates

Developing A Strategic Plan

Moving your practice forward requires more than good intentions. Consider this simplified method of drawing the roadmap you need.

Faster Sales (Without Rushing)

An organized presentation means more sales -- and happier patients.

For Love of a Son

The story behind Optos' Panoramic200.

Get Ready for More E-Care

A strong online presence will help your practice extend its reach.

Laser Trabeculoplasty

An expert makes a case for early use of this treatment.

LASIK

Can You Counter Fee Deflation?

Post-Op Strategies (Part 2)

Try these lenses and techniques to ensure success with RGPs after RK or LASIK.

See Your Future with Competition Analysis

Looking to strengthen your practice? A competitive intelligence system will help.

SUBSPECIALIZED

In refractive surgery and corneal transplants, 'nothing is slowing down.'

Take Control of Practice Finances by Switching to Cost Accounting

Dealing with managed care demands it.

The Write Stuff

Getting an article published is a great way to enhance your visibility and reputation.

There's Still Time to Benefit from Year-End Tax Planning

Take advantage of moves you can make now to reduce your 2000 tax bill.

Viewpoint

Why Discount Your Premium Product?