Bringing Patient Education to Life

New media provide a great opportunity to truly inform and cultivate the loyalty of an increasingly sophisticated patient base.

Check Optical Candidates’ Fitting Skills

How to make sure they know the basics.

Contact Lenses

Certain contact lenses are riskier than others

Controlling Pain

More surgeons are turning to clear cornea incisions with intracameral lidocaine. Here’s how to use this approach to minimize discomfort and maximize surgical practice growth. First of a three-part series.

Customer Service Counts

Use these tips to satisfy aesthetic surgery patients.

Don’t Be a Casualty in the War on Fraud

Protect your practice and reputation.

Focus Groups

Feedback can save you a bundle.

Getting Into Refractive Surgery

Although the market for this service appears solidly vigorous, it’s always prudent to plan before you leap.

Macular Degeneration

A new approach to treating the dry form

Making Gains in Refractive Surgery

An expert offers advice for forging ahead.

Promoting Safer Eyewear

How to make sure you’re protecting your patients and your practice from the consequences of needless injuries.

Reusable or Disposable?

See what one surgical practice’s study uncovered about cost effectiveness.

Stem-Cell Transplants

New help for corneal epithelium

Stop Wasting Money On Computers

Before your computer system eats up any more of your cash . . . find out how to buy and upgrade with success. Second of a two-part series.

Trading Online?

Resist the temptation to connect too often.

Uncle Sam Wants You . . . to Change

How pending laws and regulations could affect your future.

Why Networks Collapse

Six mistakes you need to know about to keep your practice from becoming another casualty of misguided strategic alliances.